Meet Lori

A Trusted Area Specialist with Proven Expertise

From Lamorinda to the East Bay, real estate professional Lori True has been conducting transactions that get her clients enviable results since entering the real estate scene in 2005. “It’s a privilege to represent people through the largest financial decisions of their lives. My priority is to always have their goals and best interests as my motivation,” she says. Specializing in Lamorinda and the East Bay, Lori appreciates sharing her local & multi-faceted expertise giving clients an edge whether buying or selling. Her approach works— with referral and repeat business as the core of her business, Lori has a proven record of being a top producer, which includes ranking among the top 10 producers at her previous brokerage comprising over 200 agents.

Lori took full advantage of having a head start in the real estate industry from both parents’ careers and applied a comprehensive approach to successfully navigating the real estate process. She inherited a passion and knowledge for design from her mother, an interior designer, along with an affinity for rehabbing and flipping homes from her father, a developer. Before becoming a licensed agent, Lori gained plenty of relevant experience as an escrow and title representative. A person always focused on forwarding others’ best interests, she also helped people find creative solutions to avoid foreclosure in the 1990s. This well-rounded understanding of the process from start to finish has served her clients well at all stages of home-ownership.

Honesty and integrity are core to Lori’s approach, especially when it comes to helping people navigate the market. Clients particularly appreciate her reputation for maintaining calm and being a straight-shooter in potentially tricky situations while keeping the process both streamlined and as stress-free as possible.  Lori remains at her clients’ disposal long after transactions close—her favorite perk of guiding others through the home-buying or selling process is continuing to be in her clients’ lives as a trusted resource, neighbor, and friend.

Along with real estate, Lori enjoys her family, traveling, writing, playing music, and being a life-long learner. She has an amazing husband (really!) and five wonderful children (some of her best friends:)) and is grateful to also serve the open-hearted community she loves as a church minister.